The goal of boot camp marketing is getting clients to book a place in your program. Having an interesting program that gets results is important. However, the most important step is telling the world about your program. That can be a challenge. You have competitors. You may have clients who are less interested in a boot camp than they are in regular personal training. On top of this, you also have to generate enough excitement about what makes your program unique. Why should they come? Consider how Facebook can help.
Facebook Marketing Strategies
One of the best ways to begin your boot camp marketing campaign is to turn to Facebook. You know this social media tool and hopefully have a well established following on it. If not, ask each of your current clients to follow your business's page on Facebook. Establishing its own page allows the business to generate a larger following and one not linked to your personal information. Here are some tips to help you through this boot camp marketing campaign.
1. Focus first on building a following. Include your Facebook information on all of your brochures, newsletters and other information. The more you hand out that information the more you will attract followers. You need them.
2. Find a local celebrity (even a newscaster or local radio host) who is willing to participate in your boot camp. Marketing that information on your Facebook page can help get attention. Those that follow the celebrity are instantly able to gravitate towards your page.
3. Use Facebook advertising to help you, too. You can pay for inclusion in these ads. It pays to do so. The key to focus on here is to make this a local area search only. You need local people to sign up.
4. Consider the benefit of posting a few videos on your Facebook page. Take photos, too. Generate interest by giving the viewers encouragement to have friends join the page. For example, if they like your page on Facebook, they may earn free access to your private training videos. Link these to your page.
Make it a contest and have fun with it. Give away something free to those who sign up and like your page. You can market this to a large audience. Encourage those who like your page to get friends to do so too. Perhaps they earn an extra entry when a friend joins the page.
Creating interest is the key and Facebook most definitely can help you to do that. Boot camp marketing should be full of energy and excitement. The more enjoyable you can make this process the more likely you are to have success with it. Take the time to develop an actual marketing plan that focuses on using Facebook as one primary tool. Incorporate other marketing tools alongside it. An effective boot camp marketing program can help you to increase the number of interesting clients significantly. Of course, you have to be active and keep the marketing up to get the attention you want.
iAutoblog the premier autoblogger software
No comments:
Post a Comment