Everybody is selling something, some sell business while some sell their images, depending on the effective or unsuccessful social media marketing campaigns. Either you will hit the ball and make six sixers in a single over, or you will be clean bold on first ball with shame. You have got the platform, now you decide how you will impress your niche and turn them into loyal customers.Facebook is the largest social media network in the world that provides you hand full of opportunities to promote your business in highly cost-effective and influential manner. You can showcase your products and services, and can avail the heavy profit from them by having Facebook Fan Page of your brand or company.
But you can't do this with 'We make this, please buy' strategy, you need to make your social media marketing strategy that says' you need this? We have it'. Reveal how you can do that staying in your budgetary limitations; because it's not about money, it's about the best usage of scarce money and resources.
Be Human, Be emotional
Emotional injection is one of the major tools in successful marketing. It connects you with your niche on the cord of soul, on one end you have with your product and on the other they live with needs. You should develop emotional relationship with your niche by identifying their demographics, preferences and attitude.
Two-way communication is the key
One way dialogue is never appreciated, while two-way communication develops a healthy bond. You need to focus on friendly interaction with your audience. It can be done by posting topics in 'Discussions' tab that will engage them with your business and provide them an opportunity to bring insight out. You can throw relevant and interesting posts for gathering 'wanted' information about what they want and what they don't. It will be beneficial for your business decisions and smooth connection.
Prefer quality over quantity
Consistency with quality must not be neglected. Share stuff that you think is appropriate and significant for your business, useless stuff can make them uninterested. You can be funny sometimes, but mind you only sometime. If you do bombardment of posts, they will hide you from their feeds, which is an ultimate loss.
Don't be rigid with 'Ohh I am so Professional', Talk to them idiot!
You should not be rigid in interaction by imagining yourself 'Steve Jobs' or 'Bill Gates', even they are quite down to earth and friendly, it is just that they don't have time to respond personally. But don't forget that you are here to develop mature and healthy association with your audience. When they ask you something, do respond even if they pass some silliest remarks, treat them humbly and sophisticatedly. They might have problems, you are the solution. Once you solve their problems, good-will will automatically be created.
Do you offer pencil with free rubber? Bravo!
Always offer value added services in any form, it will create real value for your business. It has to be relevant to your business and useful for your niche.
I promise if you don't follow these points, your marketing on Facebook is a complete failure. To know more about successful social media marketing campaign, you can drop your question here
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