You know how everyone's always telling you that social media isn't the setting for a real marketing pitch? It's the place to talk to customers, reach out to people, and promote awareness of new products and cool deals, but not the place to hit everyone over the head with constant "Buy Now" messages. There is definitely truth in that. Facebook is primarily about being social, and it's generally not a good idea to drive all of your fans crazy by constantly repeating the same sales pitch. But that's why there's a different way to market on Facebook. A way that doesn't involve clogging up people's news feeds and getting on their nerves. So it's time to learn a little bit about Facebook ads.
There are different types of ads that you can create on Facebook. You can write a regular ad, promote a post, or pay for "sponsored stories." What does all that mean? The regular ad might be the easiest to understand. They work just like banners. You can upload an image, add a 135 character message and a 25 character title, and link the whole thing to your website or your Facebook page. The ad will show up on the right side of someone's page, and if it catches their attention they can click on it. The great thing is that, because most Facebook users put a lot of information about themselves into the site (relationship status, interests...), you'll be able to target your ad very specifically to people who are most likely to be interested in what you're offering.
If you'd rather not create a real ad with a sales pitch, but want to get more exposure for your page, you can try promoting a post. Take anything that you've posted on your page, and create an ad with that post. It will be shown to people who wouldn't otherwise see it generating exposure for that story and, hopefully, for you.
Then there are sponsored stories. A sponsored story is an ad that appears to someone when one of their friends does a certain action, such as "liking" you. The ad will show that their friend liked your page. You can also set it up so that if someone mentions you in their status, that will be shown to their friends in an ad on the side. The brilliance of sponsored stories is that people place a lot of importance on what their friends do. People will be more impressed if 20 of their friends like you than if 50 strangers like you. So you show them an ad that says their friend likes you, and there is a like button right in the ad so it's super easy for them to like you as soon as they see it. This way you get more exposure, and the people seeing the ad are more likely to pay attention to it because they respect their friends' opinion.
Facebook ads are how 1-800-Flowers.com doubled their fan base to over 120,000 people. One Valentine's Day campaign increased engagement with their page by 250%. Silly Bandz gained 250,000 fans with a campaign targeted to people who "liked" Sponge Bob, Justin Bieber, and Hello Kitty--whose images are licensed by Silly Bandz. You can read other success stories at /FacebookAds?sk=app_169039963158542.
Facebook is still all about social interaction. But now you can use the social stuff to create great ads that will be seen by the right people. Now you just have to make sure they will like what they see once that happens! For more details visit /
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